Last Updated: 1 January 2025
At NeoCart (“the Company,” “we,” or “us”), we value your privacy and are committed to being transparent about how we use cookies and similar technologies across our platform (“the Platform”). This policy explains what cookies are, how we use them, and your options for managing them.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our platform. They help us improve your browsing experience, enable certain features, and collect analytics to enhance our services.
We use different types of cookies, including:
Essential Cookies: Required for the proper functioning of the platform, such as login, vendor account management, and secure transactions.
Performance Cookies: Help us analyse platform performance and user behaviour to improve speed, design, and usability.
Functional Cookies: Enhance your experience by remembering preferences like language and personalised settings.
Marketing and Advertising Cookies: Used to personalise advertising content, track campaign performance, and show relevant ads on external platforms.
Third-Party Cookies: Set by service providers such as payment gateways, analytics tools, and integrations that extend NeoCart’s functionality.
2. How We Use Cookies
At NeoCart, we use cookies to:
Provide a smooth user experience: Enable secure login, easy navigation, and seamless multi-vendor marketplace operations.
Improve platform performance: Analyse user interactions to improve functionality and speed.
Enhance personalisation: Remember user preferences and past interactions to customise dashboards and platform features.
Measure marketing effectiveness: Track ad campaign performance and retarget users with relevant offers.
Ensure secure transactions: Authenticate users and prevent fraud during payment processing.
3. Managing Cookie Preferences
You have full control over how cookies are used on NeoCart. You can:
Accept or reject non-essential cookies via the cookie consent banner.
Adjust your browser settings to block or delete cookies.
Enable “Do Not Track” in your web browser to limit tracking.
Opt out of targeted advertising through external ad platforms.
Note: Disabling essential cookies may impact core functionality such as login, order management, and transaction processing.
4. Third-Party Cookies and Integrations
Some cookies on NeoCart are set by third-party providers, including:
Google Analytics and Meta Pixel: To track usage patterns and enhance platform performance.
Payment processors (e.g., Stripe, PayPal): For secure and fraud-resistant transactions.
Customer support tools: To retain chat history and support requests for better service.
Ad services and retargeting tools: For delivering personalised ads on social media and search engines.
These providers operate under their own cookie policies, which we recommend reviewing separately.
5. Cookie Retention and Security
Cookie storage duration depends on the type:
Session Cookies: Deleted automatically when you close your browser.
Persistent Cookies: Stored for a predefined period to enhance your future experience.
All cookie data is handled securely and in compliance with applicable data protection laws.
6. Changes to This Policy
We may update this Cookie Policy periodically to reflect legal updates or platform improvements. Any significant changes will be communicated through our platform.
7. Contact Us
If you have any questions about this Cookie Policy or your privacy rights, please contact:
NeoCart Compliance Team
[email protected]
By using the NeoCart platform, you agree to the use of cookies as outlined in this policy.